Outcome
Neato
Autonomous Vacuums
Neato approached Whipsaw to design the D3 and D5 home vacuum cleaning robots as well as reimagine the Neato brand expression through its logo and online presence. Whipsaw strategically revamped the Neato line, including ID, branding, packaging, and UI for the app and website. These robots have several new features that make them the best in the market including improved laser-based mapping and navigation; a lower profile D-shaped housing that goes fully into corners; enlarged dirt bins for longer run time; and a sleek new charging base. The whole system including the branding elements is designed to be friendly, sophisticated, and trustworthy.
A Refined Purpose
To develop smart, capable robots that help people live better lives.
“Robots are finally entering the market after many decades of dreaming, and progressive companies like Neato and Whipsaw are determined to make a mark.”
– Dan Harden, Principal Designer
A New Identity for a Bright Future
We custom-created a new logo for Neato that shows its smarts. The logo features a uniform stroke weight and consistent geometry that celebrate the precision engineering that goes into the products while the rounded letter-forms provide a humanist quality that portrays Neato’s approachable personality. The color pallet and text style selection each work to augment these core brand principles.
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Video with default size
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Statement Headline
The rich text element allows you to create and format headings, paragraphs, blockquotes, images, and video all in one place instead of having to add and format
Statement Headline
A rich text element can be used with static or dynamic content. For static content, just drop it into any page and begin editing. For dynamic content, add a rich text field to any collection and then connect a rich text element to that field in the settings panel. Voila!
Quote text 1
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Headings, paragraphs, blockquotes, figures, images, and figure captions can all be styled after a class is added to the rich text element using the "When inside of" nested selector system.
Services
Industrial Design
Concept visualization
Aesthetics refinement
Human factors and ergonomics analysis
Functional invention & feature exploration
Physical model-making & validation
Material & detail specification
Branding
Packaging Iconography
Identity
Website design
Brand guidelines
Awards
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