Many new Whipsaw-designed products were introduced at the recent 2012 Consumer Electronic Show. Here are a few highlights:
Eton introduced Rukus, a solar-powered Bluetooth stereo. Rukus pulls off the novel feat of playing music without connecting a cable or inserting an iPod, and it’s powered by the sun. We made it bold and iconic to express great sound, which it produces in volume. Beatweek Magazine gave it Best of Show 2012 CES. Digital Trends stated: “The design is fun and user-friendly; there’s no set-up to gather solar power since the panel is right on top, and an intuitive handle makes it easy to transport anywhere”.
Eton also introduced a new field radio line called FRX. A few years ago we designed the FR line, which was a big hit, so our challenge was to one-up something that was already great. The FRX line is even better. It features a more agro appearance, a stronger crank turbine, better reception and a more robust X-frame chassis. FRX is destined to become the new gold standard of radio product design.
Responding to the continuing popularity of the iPhone, Eton featured the new Mobius rechargeable battery case with solar panel, the first of its kind. One hour of solar charging provides 25 minutes of talk time or 145 minutes of music.
Dropcam, a new client in 2011, announced our Dropcam HD, the world’s smallest wi-fi video monitoring camera. Video is viewable from your phone or the web, keeping you on top of what’s going on at home, great for checking in on the kids or pets, or to make sure your home is safe when you are away. We designed it to be infinitely adjustable in every axis, so you can aim it anywhere, whether it’s sitting on a table, wall-mounted, or stuck to a window looking outside. The press loves it: “Dropcam HD is the height of elegance” said John Biggs, Techcrunch; “This product really got my attention”, James Floyd Kelly, Wired.com; “I think it’s a breakthrough in this category, ingeniously designed”, Julio Ojeda-Zapata, Twin Cities Pioneer Press; “Not only have they come up with a stylish, unobtrusive and minimalist design, the setup process has also been simplified” said Ganesh T S at Anandtech.com.
Phone Halo introduced the Cobra Tag, a security device that works in conjunction with your smart phone to prevent you from losing your stuff. Attach Cobra Tag to your keys, purse or backpack and if any of these objects are separated from you your phone will alert you immediately and give its GPS location. Cobra Tag won a CES 2012 Design Innovations Award.
TP Link, our Chinese networking client, introduced our ADSL2 modem router, the ultra-powerful N750 dual band router, and the NAS network-attached storage device. These products are already on track to set sales records.