Whipsaw

Design Revolution: Food
Adiri Natural Nurser Ultimate Baby Bottle

By: Diana Murphy

designer: Whipsaw, Inc.
geographical implementation/market/availability:
Global, via dealers
status: Comsuer product
price: Approx. $12
website: www.adiri.com

With a less-than-subtle visual reference, the Adiri Natural Nurser Ultimate Baby Bottle sets a new standard for safe and user-friendly bottle-feeding. The product is comprised of three parts: the main vessel with nipple, a screw base, and a storage case. A Fill, Twist, and Feed system ensures quick meal preparation: The bottle is filled upside down, its cap is screwed to the bottom, and then it is ready for the child. Caregivers have found that this system makes the bottle easier to use, as compared to those that require plastic inserts or have small openings into which the liquid is poured. The Natural Nurser is free of bisphenol-A and polycarbonates, and a unique Petal vent helps reduce colic by facilitating the release of air from the vessel’s interior. The bottle is dishwasher safe and comes in three stages that accommodate progressing flow rates.

The Natural Nurser resembles a breast as closely as possible in material and form for easy acceptance, particularly by babies hesitant to make the transition from breast-feeding to bottle-fedding. Its design is anthropomorphic yet simple, resulting in an intuitive and comfortable object for both caregiver and child.

Since its launch in 2000, Adiri has been an industry leader in creating products for feeding babies that promote happiness and health for both parents and children. The Natural Nurser is an update of the company’s original product, the Breastbottle Nurser.