Greg AperDirector, Business Development
Greg is a design and business strategy expert specializing in the development of new client relationships and partnerships for Whipsaw. An accomplished industrial designer and creative director by background, Greg utilizes his extensive real world experience to construct custom program strategies and partnership solutions for Whipsaw clients. Greg is at the forefront of new product design and business thinking, creating successful solutions for both revolutionary startups and Fortune 50 corporations. Greg’s thought leadership in the area of empathy helps him bridge the often-paradoxical cultures of design, engineering and business.
Prior to joining Whipsaw in 2011, Greg had ten years of experience as a designer in several firms including Propane, Beyond Design, Ignite, and Visualize, where he designed products for Bosch, Dell, Philips and Panasonic. Greg graduated from the University of Illinois in 2000 with a BFA in Industrial Design.