Brita Stream Water Pitchers
Stream is a completely new and innovative water pitcher line for Brita. Unlike the original Brita pitchers that you fill and wait to drink, the new Stream Rapids and Hydro pitchers “filter-as-you-pour”. The filter is suspended directly under the spout, allowing all water to exit cleanly, and for all the water in the pitcher to be visible at all times. The filter (replaced after forty gallons) pops out of the filter holder in a snap. Both models are comfortable to hold and pour, and easily fit in a refrigerator door. The form of each pitcher is intended to suggest rapid water flow, which is a primary selling point. The appearance also needed to be universally appealing since almost every user demographic buys these products. Stream is rapidly becoming one of Brita’s best selling pitcher lines.
ServicesIndustrial Design, Packaging