Cisco Systems Linksys AC1750
The AC1750 is Cisco/Linksys’ high end router which allows users to stream video, set up a home cloud, and run multi-player games at incredible speeds. Our objective was to create a “performance premium” aesthetic and a simple setup procedure void of tech jargon. The central titanium band juxtaposed against a dark field is intentionally formal, imbuing this product with an air of sophistication and quality. Details such as venting and surface treatment are restrained and minimal. Based on recent data, customers perceive a stronger brand image that successfully expresses state of the art performance, speed, and reliability.