This year’s CES seemed more pivotal than most because there were so many products that collectively pointed toward something bigger. There appears to be a nexus occurring between technology, service, societal change and design. Step back from all the noise and you can see it.
“We soon realized that what the client and the market wanted instead was lots and lots of variety. Every product was to be a standalone hero.”
The beauty of design competitions is the leveling of the playing field between big companies, small design firms, and students alike.
In spite of the emotional, materialistic and changeful nature of the USA, it is still the world’s biggest economy and design is one of its strongest economic drivers.