October 18, 2017
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Whipsaw Awarded 2 Silver and 3 Finalists at IDEA 2017

By: Whipsaw

Whipsaw was honored with two Silver awards in the IDEA 2017 competition – the Tascent Insight One and the Privada Bathroom Partition System. We were also granted three finalists for the AGS Orion slot machine, the TP-Link wearable “Quarter Camera” and the TP-Link Design Strategy.
IDEA is an initiative of the Industrial Designers Society of America (IDSA). Judging for design excellence is based on design innovation, benefit to the user, benefit to the client, benefit to society and appropriate aesthetics. Proving design truly is a universal language, IDEA attracted hundreds of entries from 54 countries on six continents. Innovations abound in the latest winners submitted by design firms, corporations, universities and more. “IDSA IDEA 2017 winners demonstrate how designers are able to capture what’s invisible to others and inspire beauty through the smallest of details within the simplest of artifacts,” said IDEA 2017 Jury Chair Owen Foster, IDSA. “Winners go beyond the tangible that we are so accustomed to seeing—to cultivate amazing, holistic ecosystems.”

Tascent insight One is an iris scanner and face scanner used in airports for security checks. It helps to speed queues, reduce stress, and improve passenger clearance accuracy. Users approach it and follow a simple user interface. Within seconds it scans passengers and displays a pass (✔) or no pass (✕) symbol. The ring light illuminates the face and iris evenly, and also lights up green or red. InSight One is more accurate than personnel because it eliminates subjectivity and human error. We gave it a clean international look that conveys trust, and engineered it for public abuse. It is elegant yet robust including die cast aluminum and safety glass parts, and a strong modular mounting system. Compact, superb biometric performance and a human-centric approach to design, InSight One is a game changer for the future of travel. Announced Jan 2017, Tascent is currently being deployed in airports around the world.

Privada Bathroom Partitioning System is a high-end toilet partitioning system for office and commercial use. Our goal was to infuse elegant design and clever thinking into this unsung institutional category. Privada’s appearance features flush gap-free panels, no visible fasteners, and striking finish options. Instead of the conventional frame and leg construction that is hard to install plumb and tough to clean, Privada panels are attached to unique telescoping leg posts that compensate for uneven floors. The leg is bolted to the floor from the inside of the post with no external hardware therefore it is totally cleanable. When the door handle is in the closed position it is horizontal so it doubles as a bag hook. All materials were chosen for longevity and sustainability; panels use mostly recycled content and hardware is stainless steel. Privada is a new line for Bobrick. It has quickly given them brand and market leadership while setting a new standard of design excellence for this industry.