Outcome
Hisense
Ultra Short Throw Projector
Ultra-Short-Throw (UST) projectors are a new type of television that can display a huge screen size, up to 150″, at a more reasonable price than conventional TVs. These laser projectors can be placed directly against the wall or on a table surface, so you can enjoy a large image in a small space without hanging a projector from the ceiling.
Hisense engaged us to explore and strategize how to educate the market about this wonderful technology. Throughout this project, our primary goals were to innovate on product configurations that would be compact enough to compete with standard TVs and to create aesthetic solutions that would excite internal stakeholders and ultimately end-users.
We set out to create a line of projectors with timeless beauty, quality materials, unique form, and exquisite detailing.
- Dan Harden
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The rich text element allows you to create and format headings, paragraphs, blockquotes, images, and video all in one place instead of having to add and format
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Services
Industrial Design
Product Design Ideation & Refinement
Human Factors & Ergonomics
Model-Making & Prototyping
Color, Materials, Finish & Detail Specification
Experience Innovation
Concept Ideation & Development
Emerging Tech Discovery
Speculative Design Futuring
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