UMI represents a fundamentally new way to communicate. It enables families in different geographic locations to conduct video calls between their televisions, where individuals see each other in high resolution and large scale, making the interaction feel very realistic. It is the next best thing to being there in person. The UMI camera sits atop one’s existing TV, and calls are initiated and controlled via a handheld remote. Our iconic ID of the system is brand-defining, clean, unobtrusive, and easy to use. Our engineering of the camera is a compact symphony of moving parts including the adjustable lens, light baffles, and shutter door. Introduced in Nov 2010.