Zero is a server-based corporate computer system called a zero client. It uses desktop virtualization software on a server so the computer itself contains no software, CPU, or memory, making it very simple to maintain and inexpensive to run. The actual zero client is the small box that snaps into the top of the display column, with all cords contained in the column. The zero client can also be used as a stand-alone device that plugs into any display. Zero Technologies is a true pioneering startup in the Middle East, based in the United Arab Emirates. The Whipsaw-created product, website, corporate identity and exhibit were announced and widely acclaimed at the 2011 Gitex show in Dubai.