Cheng–Fu HsiehIndustrial Designer
Cheng-Fu is a graduate from the Art Center College of Design, and joined Whipsaw in 2016. He loves the process of design and believes that design is a powerful tool to add value by elevating the holistic experience on not just a singular product but various touch points between businesses and end users.
Originally from Taiwan where he grew up in a family with an extensive Chinese and Japanese antique collection, CF is deeply influenced by subtle craftsmanship and he strives to bring that sentiment forward in his own creations. This sentiment is evident in the work he has done at Whipsaw for clients Tile, Arris, Aristocrat, and TP-Link.
CF is a “student of culture” and has been positively influenced by his many moves (Taiwan to Maryland to Seattle to China to Los Angeles to the Silicon Valley).