Haier Washing Machines
Haier, one of the world’s top appliance manufacturers, engaged Whipsaw to help elevate one of their brand categories by pushing the boundaries of front-load washing machine design. Most front-load washing machines follow the same convention – a white box with a round glass door and puzzling controls. Our aim was to challenge these conventions by offering fresh and emotionally exciting solutions that would jolt the market. We were tasked to openly explore usability factors, form, materials, and new machine configurations. These are just a few of the outtakes.
ServicesIndustrial Design, User Experience, User Interface