Our latest thinking.

Spotlight on Bear Robotics - Whipsaw Product Design and Experience Innovation

Spotlight on Penny

Get a closer look at our design process for Penny, a friendly service robot by Bear Robotics. We viewed our design challenge as a unique opportunity to bring an upgraded futuristic design to the mainstream and forever transform the American restaurant experience.

Whipsaw Internship
Inside Whipsaw: Advice from an Industrial Design Intern

While the intern search-criteria varies from design firm to design firm, to help you get through the door, I sat down with someone who already has, Whipsaw Intern Halle Van De Hey.

Sustainable Design
An Eye on Sustainability

Whipsaw industrial designers share their unique insights on sustainability from a product perspective and offer solutions you can begin to implement right away.

HUBB oil filter sustainability
Spotlight on the HUBB Lifetime Oil Filter

Our design of the HUBB Lifetime Oil Filter changed the game by introducing a cost-effective and eco-conscious alternative to traditional oil filters. See out how we did it.

Creative Brainstorm
Inside Whipsaw: The Creative Brainstorm

There’s no right way to reimagine a product, but creating a truly awe-inspiring design does require a certain mix of chemistry and synergy behind the scenes.

Brand Product Design - Product design intersects with the concept of branding at three foundational times: at conception, production, and introduction. We’ll explore each of these time periods in the life cycle of a product and the influence and effect of a brand’s identity on their products and their perception
Design Alchemy: Fusing Product and Brand

How we communicate ideas with things and how branded products speak to us through their design.

Chasing the Perfect Portfolio - Whipsaw Design
Chasing the Perfect Portfolio

Whether you’re a student in search of an internship, a recent graduate in search of your first job, or a seasoned professional looking for a fresh creative environment, here is some sage advice from our team.

Design Trends 2019 - Whipsaw Product Design and Engineering
Streamlining Objects, Technologies, and Experiences

When we talk about observing design trends, we’re not just talking about the latest finishes, colors, and forms, we’re also talking about noticing technologies and paradigm shifts that will help us design products that are relevant, sensitive, and cutting edge.

PhD in Design - Whipsaw Industrial Design and Engineering
Thinking about a PhD in Design?

The real promise of a doctoral degree is what could be discovered when individuals are given the opportunity to dive deeper into the subject of Design – without the external influence of clients or requirements.

Designing the Domestic Robot - Whipsaw Industrial Design and Engineering
Designing the Domestic Robot

Overcoming the technical challenges of developing a domestic robot requires nothing short of symphonic integration. These challenges have kept home robots out of reach…until now. We are finally at a nexus where technology, design and cost have aligned to present an opportunity.