Our latest thinking.

Brand Product Design - Product design intersects with the concept of branding at three foundational times: at conception, production, and introduction. We’ll explore each of these time periods in the life cycle of a product and the influence and effect of a brand’s identity on their products and their perception

Design Alchemy: Fusing Product and Brand

How we communicate ideas with things and how branded products speak to us through their design.
Chasing the Perfect Portfolio - Whipsaw Design
Chasing the Perfect Portfolio

Whether you’re a student in search of an internship, a recent graduate in search of your first job, or a seasoned professional looking for a fresh creative environment, here is some sage advice from our team.
Design Trends 2019 - Whipsaw Product Design and Engineering
Streamlining Objects, Technologies, and Experiences

When we talk about observing design trends, we’re not just talking about the latest finishes, colors, and forms, we’re also talking about noticing technologies and paradigm shifts that will help us design products that are relevant, sensitive, and cutting edge.
PhD in Design - Whipsaw Industrial Design and Engineering
Thinking about a PhD in Design?

The real promise of a doctoral degree is what could be discovered when individuals are given the opportunity to dive deeper into the subject of Design – without the external influence of clients or requirements.

Designing the Domestic Robot - Whipsaw Industrial Design and Engineering
Designing the Domestic Robot

Overcoming the technical challenges of developing a domestic robot requires nothing short of symphonic integration. These challenges have kept home robots out of reach…until now. We are finally at a nexus where technology, design and cost have aligned to present an opportunity.