Hisense Projector

Ultra-Short-Throw (UST) projectors are a new type of television that can display a huge screen size, up to 150″, at a more reasonable price than conventional TVs. These laser projectors can be placed directly against the wall or on a table surface, so you can enjoy a large image in a small space without hanging a projector from the ceiling. 

Hisense engaged us to explore and strategize how to educate the market about this wonderful technology. Throughout this project, our primary goals were to innovate on product configurations that would be compact enough to compete with standard TVs and to create aesthetic solutions that would excite internal stakeholders and ultimately end-users.

  • Services
    Industrial Design, Research
  • Year
    2020

Our strategic objective was to elevate the Hisense brand with timeless beauty, quality materials, unique form, and exquisite detailing. These design values particularly resonated with Hisense customers, who were seeking a more contemporary projector offering.