We're a product design and brand consultancy in San Francisco. We take products from first insight to first customer, working across strategy, industrial design, digital experience, brand identity, packaging, and market launch with one integrated team. 350+ global client partners. 1,000+ products designed. 325+ design awards.
Our clients fall into two camps. Funded startups, usually seed to Series B, who've raised money and built something real but have no brand, no website, and a pre-order window closing fast. And established companies launching a new sub-brand, entering a new category, or finally giving an existing product the identity it always deserved.
Most studios design the brand first and force the product to match. We work the other way around. Brand strategy happens early to set the compass, but brand design happens after product concept exploration, so the identity is shaped by the physical thing itself. Its form, its materials, its personality. Logo, color, typography, and the whole visual system grow out of the product.
The product leads. The brand follows.
In practice, that means you might get a CAD model, a CMF spec, and a conversation with the industrial designer before you get anything resembling a creative brief. If working from a real object instead of a blank page sounds backwards to you, this isn't the right fit. If it sounds like the most interesting constraint you've been handed in years, keep reading.
This role is hybrid 3-days onsite, based out of our studio at 55 Mississippi Street, San Francisco. We're together in person most of the week because the work is better when the industrial designers, brand designers, and engineers are in the same room.
Brand identity and visual systems. Mood boards that explore real visual territory, then narrow to one direction. Logo exploration and refinement in harmony with the product design. Color palettes, typographic systems, and supporting visual language including photography direction, icons, patterns, and symbols. You'll build systems that hold up across a device, a screen, a box, and a trade show booth.
Brand guidelines and documentation. Guidelines documents that pull brand foundation, audience, messaging, identity, and elements into one place a client can actually use after we hand it over. Slide templates. Icon libraries. Pitch decks. We're also building living brand systems, dynamic guidelines that evolve with the brand instead of rotting in a PDF, and you'll help shape what those become.
Packaging graphics. Information hierarchy, regulatory requirements, logo placement, layout across front, back, sides, and interior surfaces. Print-ready dieline templates. On-shelf visibility testing and refinement with the production vendor. You'll work alongside our structural packaging and industrial design teams, not downstream of them.
Website and digital visual design. High-fidelity desktop and mobile designs across all page types. Component libraries built for a clean handoff to our Webflow and Framer developers. You'll partner with UX on wireframes and information architecture, and you'll be in the room when content strategy gets decided.
Brand strategy support. Strategy workshops, competitive landscape mapping, audience definition, positioning, tone of voice. Naming when a project calls for it, including collaborative ideation sessions and USPTO search coordination. Strategy isn't a separate department here.
Launch collateral. Campaign creative, social templates, email design, sales materials, swag. The stuff that decides whether a launch lands.
Nice to have
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