What is this program?
This is not a fund. It is a build sprint. It’s a rare opportunity to work directly with one of the most respected product design firms in the world, Whipsaw, in a deeply collaborative, hands-on sprint designed to bring your product vision to life.
How is this different from a typical accelerator?
The Workshop is deliberately small, focused, and immersive. Unlike high-volume accelerators, this program is hands-on, in sync with your team, and built for depth instead of speed. You’ll receive strategic coaching, business modeling, and investor access, plus a world-class product concept, a resonant brand, and a design process with clarity and intent.
Who are we?
Whipsaw is a leading product design firm with 25 years of experience. We've helped bring to life physical products, digital systems, and brand experiences for startups, mid-stage ventures, and global companies. This program brings that depth of experience to early-stage founders for the first time.
Is this a typical startup playbook?
No. This is not a generic template for building a startup. We focus on creating a product that people actually want and a business that can last. Our process emphasizes substance over speed and decisions that endure rather than ones that only help you raise a round.
What is the commitment from founders?
It is a true partnership, not a funnel. Therefore, we ask for both cash and equity contributions. This ensures mutual commitment and alignment. We are not here to own your funding journey. We are here to help you build something meaningful and enduring.
What do I get from this program?
You will gain access to knowledge, tools, and people that are not available anywhere else. From product definition and industrial design to storytelling, go-to-market planning, and investor strategy, you will be surrounded by experts who know how to launch. More on this below.
Is this a new program?
Yes. This is the inaugural cohort. It’s a beta test. A shared experiment. If you’re accepted, you become a foundational part of shaping what this program becomes. This is not for everyone. But for the right founder, it is an extraordinary opportunity.
Over 10 weeks, we’ll build:
Every week, five founder teams will have an in-person or remote seminar session, a skill development activity, and 1:1 session with the team. Outside of scheduled sessions, there will be a task list for the founder and for the Whipsaw team to keep things moving and meet program milestones.
This program is for founders who are:
We accept founders based on alignment, potential, and grit. This is assessed through your application, background, and interview. While its not required to be full-time on your project, it will certainly help you get the most out of the program.
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