Amanda leads the Brand Design practice at Whipsaw and regularly contributes to strategy, UX/UI, and Website design. She has spent a lifetime collecting perspectives in unexpected places, becoming an armchair expert in everything from hot dogs to healthcare. She studied philosophy and history until she was told to choose a real major, so she chose art school. She's been a yoga teacher, a college professor, and even a yoga college professor. An art director who makes websites. A system designer who writes copy. A strategist who designs packaging.

All those different vantage points taught Amanda to question assumptions, get curious about how other people see the world, and find out what really matters to people and why. For the past 13+ years, she's worked in agency, freelance, and in-house roles, using that perspective to help businesses grow through brand strategy, identity, digital experiences, and campaigns.