Outcome
Reef Track
Underwater Navigation for Divers
We partnered with Reef Track to create a first-of-its-kind platform designed for underwater navigation. Even the most experienced divers can experience moments of disorientation below the surface, undermining confidence and pulling attention away from the dive itself. Reef Track addresses this core challenge by instilling clarity and trust at every stage of the experience, from pre-dive planning to in-water navigation and post-dive reflection.
Divers can use the mobile app on its own to discover dive sites, plan routes, and review key features of each location before a dive. When paired with the wrist-worn navigation device, Reef Track provides real-time guidance underwater. The platform also enables divers to contribute routes, waypoints, and insights to a shared underwater map, transforming individual dives into collective knowledge. We worked closely with the Reef Track team across every stage of development, from establishing brand foundations to designing the mobile app, wrist-worn navigation device, and supporting digital ecosystem. This end-to-end collaboration ensured every touchpoint was designed as part of a single, cohesive experience.
Built for underwater clarity
RT1 delivers real-time orientation, distance, and route guidance through a durable wrist display designed for clear readability underwater. A high-contrast screen and glove-friendly buttons ensure critical navigation information is easy to see and control, even in low-light conditions. Custom iconography were designed to communicate clearly at a glance, minimizing visual noise and cognitive load.
A digital experience inspired by descent
The Reef Track website was designed to reflect the brand language and the physical experience of diving. As users scroll, shifts in color, depth, and motion create a gradual sense of submersion, that mirrors the act of descending underwater.
Clarity that builds trust
As an early-stage product defining a new category, the visual language and tone of voice were crucial to establish early trust and intrigue. The brand tone reinforces confidence, while the visual language is clear and intuitive allowing divers to stay present and informed.
Your dive, clearly mapped
The Reef Track app was designed to consolidate dive planning, site research, and community insight into a single, intuitive experience. Divers can explore dive sites, review real-time conditions and hazards, design routes, mark points of interest, preview dives ahead of time, and sync plans directly to the wrist device.
Designed for the dive
The wrist display is paired with a durable, water-resistant silicone band built to withstand saltwater, movement, and extended wear. Core motion sensing is handled by a precision IMU mounted to the diver’s vest, keeping tracking stable while allowing the wrist display to remain lightweight and unobtrusive.
Bringing the system to life at DEMA
Launching a first-of-its-kind navigation platform at the DEMA (Diving Equipment and Marketing Association) conference required making a complex navigation system immediately understandable on the show floor. The booth design used eye-catching visuals, clear language, and a carefully choreographed flow through the space to guide visitors through all the touch points that create the Reef Track experience.
Crafting a bold brand strategy
Staying calm and oriented is essential for safety underwater. We partnered with Reef Track to position the brand around clarity and reassurance, helping divers feel secure without overwhelming them with information. By framing Reef Track as a confidence-building navigation companion, the strategy supports both physical safety and mental presence, allowing divers to stay focused on the dive.
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