Outcome
Throne
Designing the Future of Gut Health
Throne came to Whipsaw with a breakthrough idea: an in-toilet camera that uses AI to analyze gut health. They had a working prototype, an early-stage app, a beta customer base, and a nascent brand. What they needed was a cohesive, compelling experience—something that could bring their physical product, digital touchpoints, and brand identity together into one unified story. Through close collaboration and iterative design, we helped Throne define a bold brand strategy, design a sleek and technically informed product, and develop a warm, science-forward identity system that invites users into the future of personalized wellness.
Building a brand that feels as smart as the science
We developed Throne’s brand strategy and identity from the ground up, defining its archetype, positioning, and visual language. The resulting brand strikes a delicate balance: it’s grounded in science, but elevated with lifestyle cues that make gut health feel approachable, not clinical.
Designing a digital experience that builds trust
We applied the brand identity to the core app experience, focusing on the most essential screens to reinforce clarity, wellness, and insight. The UI design highlights product functionality while using thoughtful visual design to encourage daily engagement.
Industrial design rooted in function, shaped for trust
We designed Throne’s in-toilet device with both technical and emotional needs in mind. The hardware had to house a complex camera system, fit a wide range of toilets, and withstand a tough environment—all while feeling clean, discreet, and trustworthy. Our design carefully balanced engineering constraints with visual simplicity, resulting in a product that looks and feels right at home in modern bathrooms.
Launching a platform, not just a product
To complete the ecosystem, we designed and built Throne’s Webflow site with Shopify integration—bringing their vision to life online with a wellness-forward narrative, clear feature articulation, and a smooth conversion path for early customers.
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Services
Brand Development
Target Audience Mapping
Brand Strategy
Brand Identity
Physical & Digital Brand Language
Brand Collateral
Voice & Narrative
Website Design & Development
3D Product Visualization
Industrial Design
Product Design Ideation & Refinement
Human Factors & Ergonomics
Model-Making & Prototyping
Color, Materials, Finish & Detail Specification
Digital Experience
UX/UI Design
Design System
Engineering Handoff
Awards
No Awards
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