TechCrunch Profiles TonalApril 16, 2021
In the first edition of its new “Extra Crunch” (EC) series that spotlights successful startups, TechCrunch profiles the Tonal Strength Training System. This four-part series gives a complete look at the Tonal story, from its origin and launch to its community-building strategies.
Tonal’s cutting-edge technology and interactive content paired with Whipsaw’s elegant yet utilitarian design paved the way for the product’s meteoric rise.
This EC edition also considers how the pandemic has changed the landscape of home fitness, Tonal’s post-pandemic future, and its entrance into the luxury market space.
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