Generative Design has been a hot topic of conversation for several years now, but its full range of capabilities, and how designers will use it in their everyday lives, isn’t widely understood. In this episode of PRISM, Dan Harden sits down with the head of HumanFX Research & Design for Alexa, Joanna Peña-Bickley, to get an inside look at this field of limitless possibilities.
Also known as “the mother of cognitive experience design,” Joanna foresees the role of the designer shifting from a creator of individual experiences to a conductor of entire systems of experiences. She also reveals how AI will generate truly novel ideas in a matter of minutes, solve global problems at a higher level, and change the way we consider the world around us. Designers interested in preparing for this remarkable future today should take note.
This episode also touches on:
Designing for a “one size fits many” model
Designing with more resiliency for future generations
The new organic aesthetics, form factors, and ergonomics on the horizon
The parameters we must establish today around this evolving technology
Guest:
Joanna Peña-Bickley is a design technologist and pioneer in AI-aided design. She is head of HumanFX Research & Design for Alexa devices at Amazon, board chair and design fellow at Design Corps, board member of Earth DNA, CEO of the Cognitive Experience Design Foundation, and the host of the Designed By Show podcast.
