Outcome
Owala
FreeSip Water Bottle
We collaborated with Trove Brands to help create the Owala FreeSip water bottle, the #1 water bottle brand in the nation as of Spring 2024. Not only is this wildly popular bottle attractive and colorful but it features Trove Brand's patented FreeSip spout functionality, which allows one to drink water by swigging or sipping, with a seamless transition from one mode to the other. The top lid and gasket completely cover and compress against the straw hole and the larger opening to lock in water and prevent leaks. The carry handle folds down and over the lid’s spring-release button, so the lid remains locked in place. The entire top can be unscrewed for refilling and easy cleaning. FreeSip comes in an array of color combinations, with options that appeal to every individual style. It offers a solution in sustainability as Americans purchase over 50 billion single-use water bottles per year. The Owala FreeSip bottle is recognized as one of “TIME’s Best Inventions of 2023”.
“It’s simply too well-designed to be a passing trend.”
-Emma Wartzman, NY Mag
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