Digital

Crafting digital experiences and complex interfaces that connect brands with their users.
How We Work
The most powerful digital experiences make complexity feel simple. We work at the intersection of user research, interaction design, and technical architecture to build interfaces that are intuitive for the people using them and scalable for the teams building them.
Services we offer
We generate a wide range of concepts through sketching, 3D CAD, and rapid rendering — then refine through component architecture analysis and stakeholder alignment. The goal is to move from abstract opportunity to a compelling product direction that balances form, usability, brand expression, and technical feasibility.
Owala
FreeSip Water Bottle
We design products around the people who use them. Our human factors work includes in-house usability testing with full-scale models, anthropometric analysis, grip and reach studies, and accessibility evaluations. From handheld medical devices to commercial robotics, we integrate ergonomic thinking from day one.
Owala
FreeSip Water Bottle
Physical prototypes reveal what screens can't. We build models at every stage — from rough foam studies and 3D-printed concepts to high-fidelity appearance prototypes that look and feel like production parts. Capabilities include FDM, SLA, SLS printing, CNC machining, and painted appearance models for user testing and stakeholder reviews.
Owala
FreeSip Water Bottle
We explore and specify colors, materials, and finishes — from soft-touch coatings and anodized metals to textured polymers and sustainable bio-materials — to create a sensory experience that reinforces brand identity. Our CMF specs include material callouts, texture references, Pantone and RAL standards, and finish tolerances, documented for manufacturing partners.
Owala
FreeSip Water Bottle
Our design engineering team bridges industrial design intent and manufacturing reality. We develop detailed 3D CAD surface models, define component architecture, and collaborate with mechanical and electrical engineering teams through DFM optimization, EVT/DVT review, and production tooling guidance.
Owala
FreeSip Water Bottle
How a button clicks, how a lid opens, how a light communicates status — the physical experience matters as much as form. We design and prototype hardware interaction states including buttons, switches, lights, and haptic feedback, iterating hands-on until the interaction is right.
Owala
FreeSip Water Bottle
We test with real people throughout the process, not just at the end. Methods include in-house ergonomic evaluations, remote and in-person usability sessions, A/B preference testing across concepts, and observational studies in real-use environments. The result is a product shaped by evidence, not assumption.
Owala
FreeSip Water Bottle
We help clients make material and manufacturing choices that reduce environmental impact without compromising quality. This includes specifying recycled and bio-based materials, designing for disassembly and recyclability, minimizing material waste, and evaluating regional sourcing and low-emission manufacturing processes.
Owala
FreeSip Water Bottle
Packaging is the first physical touchpoint with your customer. We design from the inside out — structural exploration, unboxing experience mapping, brand integration, graphic design, and materials specification. Our work includes 3D modeling, physical prototyping, dieline development, sustainability analysis, and vendor coordination through production.
Owala
FreeSip Water Bottle
Packaging is the first physical touchpoint with your customer. We design from the inside out — structural exploration, unboxing experience mapping, brand integration, graphic design, and materials specification. Our work includes 3D modeling, physical prototyping, dieline development, sustainability analysis, and vendor coordination through production.
Owala
FreeSip Water Bottle
Packaging is the first physical touchpoint with your customer. We design from the inside out — structural exploration, unboxing experience mapping, brand integration, graphic design, and materials specification. Our work includes 3D modeling, physical prototyping, dieline development, sustainability analysis, and vendor coordination through production.
Owala
FreeSip Water Bottle
Packaging is the first physical touchpoint with your customer. We design from the inside out — structural exploration, unboxing experience mapping, brand integration, graphic design, and materials specification. Our work includes 3D modeling, physical prototyping, dieline development, sustainability analysis, and vendor coordination through production.
Owala
FreeSip Water Bottle

Whipsaw completely elevated our aesthetic on an ambitious three-month timeline. They understood our customer from day one and delivered designs that felt exactly right, on time and on point.

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Scott Hickle
CEO @Throne

“In a connected world, form gives a product presence — but digital gives it meaning. It’s where insight, interaction, and long-term value truly live.”

Walker Harden, Director of Experience Design

FAQ

What exactly is Digital Experience design?

Digital Experience design focuses on crafting user-centric digital interactions like apps and websites that are intuitive, engaging, and aligned with your business objectives. It blends UX/UI design, journey mapping, and technical strategy to create seamless user experiences.

What is journey mapping, and why is it important?

Journey mapping is a visual approach to understanding the paths users take when interacting with your product or service. It helps identify pain points and opportunities, ensuring your digital experiences genuinely meet user needs and business goals. Journey maps are an important artifact to align on the JTBD and to guide the prioritization of design and development work.

Can you work with our existing development team?

Yes, we regularly collaborate closely with client development teams. Our project managers facilitate smooth handoffs, ensuring the final product aligns precisely with design intent and technical requirements.

What platforms do you specialize in designing for?

We design for a wide range of digital platforms, including responsive websites, mobile apps (iOS and Android), and emerging digital interfaces. Our cross-platform expertise ensures consistency and usability across all digital touchpoints. While we like simple websites and interfaces, our team really loves the complexity of reporting software integrated with IoT devices.

How do you ensure consistency in digital products?

We create custom design systems that establish clear visual and behavioral guidelines. This maintains consistency, speeds up development, and makes scaling or updating products easier. Design systems are based on brand guidelines, which we also create if the organization doesn’t already have a well-defined brand.

At what stage should we involve your Digital Experience team?

Ideally, engage us early in the concept or discovery phase. Early involvement lets us guide technical feasibility, UX strategy, and design direction, ultimately reducing risk and ensuring alignment from the start.

How do you validate designs before development?

We use interactive prototyping to bring concepts to life quickly. This allows for iterative testing and refinement, enabling feedback from stakeholders and end-users before investing significant resources into development.