Whipsaw Awarded by iF and Red Dot for Work with Google, Kaleidescape, PacBio, and Silkroad Medical

Whipsaw celebrates five wins in the German Industrial Design Competitions

Dan Harden
April 16, 2016

Whipsaw and its clients celebrate five wins in the coveted German Industrial Design Competitions. The Google OnHub wireless router, the Kaleidescape Strato movie player, and Pacific Biosciences Sequel System laboratory equipment won Red Dot. Google OnHub also won an iF award, as did the Silk Road Medical Enroute® vascular surgery device.

“Red Dot and iF are among the most respected award programs in the world, each known for their objective judgment of what constitutes good design. Kudos to our amazing clients for courageously producing important products that make a difference in peoples lives. Our winners this year span the gamut from human genome and vascular surgery products to home networking and entertainment products. Each make significant technology and usability leaps in their respective fields,” said Dan Harden, CEO and Principal Designer of Whipsaw.

The sought-after “Red Dot” is the revered international seal of outstanding design quality. An international jury of 41 experts scrutinized and assessed 5,200 entries from 57 countries this year to select, and award, those product designs showing exceptional quality and deep innovation.

The iF Design Award is an internationally established symbol identifying outstanding achievements in design. As one of the oldest design competitions, the iF product design award can look back on a rich, long tradition labeling design excellence around the world. This year, the international high-profile jury evaluated 5,295 entries from 53 countries to determine who would receive the coveted iF seal of excellence.

Dan Harden

Dan is CEO, Founder and Principal Designer of Whipsaw, an acclaimed product design and experience innovation company in Silicon Valley that has introduced 1000 products to market over the past 20 years for the world’s top companies. Dan is a highly active creative force and luminary in the design world. Dan’s passion and experience combined with his personal philosophies about art, culture, psychology, and technology permeate the work.

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